Monday, November 29, 2010

Being Talked About

An entertaining story about a horrible person:
[Vitaly Borker] stumbled upon the upside of rudeness by accident.

“I stopped caring,” he says, and for that he blames customers. They lied and changed their minds in ways that cost him money, he says, and at some point he started telling them off in the bluntest of terms. To his amazement, this seemed to better his standing in certain Google searches, which brought in more sales.

Before this discovery, he’d hired a search optimization company to burnish his site’s reputation by writing positive things about DecorMyEyes online. Odious behavior, he realized, worked much better, and it didn’t cost him a penny.

“Look,” he says, grabbing an iPad off a small table. He types “Christian Audigier,” the name of a French designer, and “glasses” into Google. DecorMyEyes pops up high on the first page.

“Why am I there?” he asks, sounding both peeved and amazed. “I don’t belong there. I actually outrank the designer’s own Web site.”

The only explanation, he figures, is online chatter about his appalling ways. He swears that a vast majority of his transactions are amicable, and he is adamant that all of the customers he verbally attacks deserve it.

5 comments:

ifthethunderdontgetya™³²®© said...

Abusing Fred Hiatt does not seem to increase the hits to my webpage.

Perhaps I should say nice things about him, and reap the rewards?
~

J— said...

Too bad Red at the Tube Bar missed the Age of the Google Search.

M. Bouffant said...

What a colossal asshole, & another example of how the invisible hand sorts everything out for the good.

Google may need a "Popular on the basis of being a complete jerk" category.

Mendacious D said...

Based on this, I may need to rewrite my operations manual.

Anonymous said...

People need to file complaint's against him with the attorney general of New York. His corporate filings are a tissue of lies, with false names like Tony Russo and Jessica Apple. And he has specifically stated in messages that he intends for his corporation to end up bankrupt to prevent creditors from collecting in lawsuits.