Sony’s viral marketing campaign for District 9 helmer Neill Blomkamp‘s second feature film Elysium might have been the most interesting thing I encountered on the show floor on preview night at Comic Con 2012. They had an border checkpoint booth with a human-shaped automated system to find out if you qualify for homes on Elysium — a pristine man made spaceship oasis for the super rich. The film takes place 150-or-so years in the future where the Earth is overpopulated and ruined, and the rich live on this luxury space station protected by intense anti-immigration laws. The booth at Comic Con contained a bunch of photos of what your home on Elysium could look like, and flyers full of sales information. The flyer points to a website, itsbetterupthere.com, which allows you to apply to become a citizen of Elysium. We took photos of the booth and materials, and have included all the images after the jump for you to explore.Is there a better recent science-fiction movie than District 9? Pointers please.
Thursday, July 12, 2012
A Movie I Might Actually Go See
Hey, Elysium looks interesting:
Posted by Substance McGravitas at 8:57 AM