I know someone who makes TV appearances related to 9/11, because a relative died. Every now and then, another appearance and another pledge to maintain the shrine of so-and-so.
The weird part is there's no shrine of so-and-so, and no obvious evidence in the house to show that so-and-so ever existed. There's a replacement for so-and-so, and the family has quite rightly moved on.
Yet a fantasy is generated for the cameras in which this or that of so-and-so's is wept over here and adored there.
I can't tell people how to mourn because it's wrong, I'm awful at it anyway, and the tragedy's a tragedy no matter how you slice it. But my skin crawls.